On a recent branding project, a client asked if we knew of any scientific studies on the meaning or perception of color. Playerunknowns battlegrounds in pc. Momentarily silenced by the brilliance of the question, and kicking myself that I hadn't thought to ask this question myself, I said 'No' and immediately began to search. In 2016, Brave introduced proposal for a private and anonymous third-party ad-replacement system. We are pleased that it generated an informed and vital debate regarding the problem of uncontrolled trackers and ad exchanges, which in the worst cases spread malware through unaware publishers. 122 synonyms of brave from the Merriam-Webster Thesaurus, plus 96 related words, definitions, and antonyms. Find another word for brave. Brave: feeling or displaying no fear by temperament.
On a recent branding project, a client asked if we knew of any scientific studies on the meaning or perception of color. Momentarily silenced by the brilliance of the question, and kicking myself that I hadn't thought to ask this question myself, I said 'No' and immediately began to search.
What I quickly learned is that the 'science' of color theory, or color psychology, is an area that has much room left for exploration. Color is everywhere: fashion, advertising, food packaging, cars, décor, sports team colors, just to name a few. Understanding people's perceptions of it is complex, confusing and quite challenging.
In the West people wear black for mourning, while in the East (China in particular), white is the color of mourning. In many informal surveys, the majority of people name blue as their favorite color. It's claimed that red and orange make you hungry because they are 'warm' colors and thus stimulate the appetite (ever notice the main colors used by fast food restaurants?).
There is a study on how wearing red jerseys seemingly resulted in a sports team winning more than when they wore blue ones. You can read about it at Der Spiegel and National Geographic. In the sports jersey study, one theory suggests that red intimidates the opposing team because it's a signal of strength (based on male strutting in the animal kingdom). Another suggests that is stimulates the winning team. But this doesn't explain why the 'donate' button on so many websites is red. We suspect that organizations have done some A/B testing and determined that red got better results than the competing color—perhaps because it captures attention.
But, is red really red? Scientists from Arizona State University published a study on the differences in how men and women see the color red in the American Journal of Human Genetics. The study shows that while men tend to see 'just red,' women see a much wider range of colors, such as burgundy, tomato and crimson. There is a gene that lets us see the color red, and women happen to have two copies of it sitting on the X chromosome. Men have just one copy. So I have to wonder how the sports jersey would fare with female teams.
A man named Faber Birren appears to be the father of Color Psychology. Trained at the Chicago Art Institute, he first tried to become a landscape painter but realized he didn't have a talent for it. Instead he became an industrial color consultant, keeping diligent records on color trends for items such as paints, furnishings, and plastics. He wrote numerous articles and books on subjects such as how color can reduce fatigue, heal or even reveal information about personalities. And he had a large influence on the development of factory and other workplace environments.
The most scientific source I found regarding a comprehensive approach to understanding color perception was a formal academic research project by a man named Joe Hallock, who is currently a user experience designer with Microsoft. His project consists of a detailed and properly controlled survey of 232 people across 22 different countries, and is full of pie charts and graphs that clearly show trends.
It identifies differences in how men and women perceive color (men tend to dislike purple), how our color preferences change as we age, how colors relate to certain concepts (such as bravery), and how color may relate to a person's online activities (such as shopping, making a donation or sharing). He was unable to attract enough people to obtain meaningful information about cultural differences—though that had been a primary goal at the beginning. Nevertheless, what he did learn is fascinating, and incredibly useful to the practice of branding and marketing.
It's important to understand that the perception of color may vary widely based on multiple factors: age, gender, cultural identity, time of day, type of lighting, scale, environment in which it is displayed, structure and function of the individual eyeball/brain connection and more.
For example, in Hallock's study, he discovered that purple is one of men's least favorite colors, but it's also a color they associate with the concepts of bravery and courage. This is interesting in that it underscores the subjective nature of color perception. Here, it seems as if the generic idea of the color 'purple' is not liked by most men, but the association of a Purple Heart medal with bravery and courage puts the color into a different context, and changes their response to it.
To successfully use any information about how people perceive color we must first have a strong understanding of the audience demographic, combined with knowledge of the specific goals of the client.
Armed with that information, we might then begin to have an idea of the best color choices for a logo for a nonprofit organization that supports war veterans, or for a for-profit organization that supports the human resources departments of multimillion-dollar companies. We might better know what color to make the 'donate' button on a home page, or the general color scheme for a business card.
What Is Brave?
For I am the Lord your God who takes hold of your right hand and says to you, Do not fear; I will help you. – Isaiah 41:13 NIV
Brave. What is it?
Truth is, there is no formula and there are no rules. There is the Bible, our guidebook for all things, but other than that, being brave is organic and spiritual and a unique journey for each person.
I won't be saying, 'Here is exactly what courage looks like' or 'If you want to really risk in a way that impacts the people around you, do these particular things.' I don't think that works. I don't think you need me to tell you what to do. I think you know. (Or if you don't, you will.) I think you just need a little pregame warm-up. A little something to oomph you along. An understanding of the map you are holding.
For the next 100 days, I want to show you that you are braver than you know, and with that knowledge in your back pocket, you can change your world.
Courage is doing things even when you're scared. Being brave isn't something that happens when you're not scared anymore.
Brave people don't stop hearing the whispers of fear. They hear the whispers but take action anyway.
Being brave is hearing that voice of fear in your head, but saying, 'Okay, but the truth is, God made me on purpose and for a purpose.'
I can tell you that the moments of my greatest fears — those times when I was sure I was going to wimp out under the pressure of it all — have also been the open doors to the greatest changes in my life. So I step out, full of fear, but trusting that God is on the other side in new and wonderful ways. And so far? He always is.
He will be for you too.
Be Brave: Tell one person (a friend, a spouse, a coworker, a mentor) that you have begun this 100-day journey toward a braver life.
Why Be Brave?
We can only keep on going, after all, by the power of God, who first saved us and then called us to this holy work. We had nothing to do with it. It was all His idea, a gift prepared for us in Jesus long before we knew anything about it. But we know it now. – 2 Timothy 1:8-9 MSG
I got to travel to Honolulu, Hawaii, to speak at a conference. One afternoon I walked into the Kailua Starbucks to write for a bit and saw zero tables available. I didn't really have a plan B for where to write, so I got in line for my drink anyway.
A table opened up between a vacationing couple and three tan and adorable surfer dudes. The surfers were talking about their marriages, so I tuned out because, ya know, they had wives already.
I began to unpack, and just because of proximity (the tables were close, y'all), I couldn't help but check back into their conversation — and I heard them talking about absolute truth and how God is the only thing that is absolute, and suddenly I realized I was watching two of them share their stories of Jesus with the third.
My heart began to race. That conversation takes courage. Sharing your story takes guts.
I know. Maybe you think I'm being dramatic, but listen. That guy? Hearing how Jesus is the answer? His life is forever different and his future is forever altered because those two surfers were brave enough to say the things about Jesus that they know to be true.
Seeing other people be brave makes me want to be brave too. It's a domino effect.
I felt it in me as I listened to them — the want to share my story. That's why you'll see rational adults going down a loopty-loop waterslide even if they don't want to — because they want to show their kids it isn't scary.
That's why we have to start. That's why we have to go first. That's why we have to be brave — so that others will be inspired to be brave along with us.
We can be brave because we were always meant to be brave. Logic pro x no sound from audio track.
It is scary to be who you're meant to be. It doesn't feel easy because it's not. But we were made for this. Like today's scripture says, we have holy work. Why be brave? Because when we're brave enough to share the God stories in our lives, it changes the people around us. It changes us to share them.
Be Brave: Think back on your day. Where can you see God working on your behalf? Or just showing up for you? Tell somebody.
Excerpted with permission from 100 Days to Brave by Annie Downs, copyright Annie F. Downs.
Watch the Trailer for 100 Days to Brave
* * *
Your Turn
What Is Brave New World About
Courage is doing things even when you're scared. Being brave isn't something that happens when you're not scared anymore.
Brave people don't stop hearing the whispers of fear. They hear the whispers but take action anyway.
Being brave is hearing that voice of fear in your head, but saying, 'Okay, but the truth is, God made me on purpose and for a purpose.'
I can tell you that the moments of my greatest fears — those times when I was sure I was going to wimp out under the pressure of it all — have also been the open doors to the greatest changes in my life. So I step out, full of fear, but trusting that God is on the other side in new and wonderful ways. And so far? He always is.
He will be for you too.
Be Brave: Tell one person (a friend, a spouse, a coworker, a mentor) that you have begun this 100-day journey toward a braver life.
Why Be Brave?
We can only keep on going, after all, by the power of God, who first saved us and then called us to this holy work. We had nothing to do with it. It was all His idea, a gift prepared for us in Jesus long before we knew anything about it. But we know it now. – 2 Timothy 1:8-9 MSG
I got to travel to Honolulu, Hawaii, to speak at a conference. One afternoon I walked into the Kailua Starbucks to write for a bit and saw zero tables available. I didn't really have a plan B for where to write, so I got in line for my drink anyway.
A table opened up between a vacationing couple and three tan and adorable surfer dudes. The surfers were talking about their marriages, so I tuned out because, ya know, they had wives already.
I began to unpack, and just because of proximity (the tables were close, y'all), I couldn't help but check back into their conversation — and I heard them talking about absolute truth and how God is the only thing that is absolute, and suddenly I realized I was watching two of them share their stories of Jesus with the third.
My heart began to race. That conversation takes courage. Sharing your story takes guts.
I know. Maybe you think I'm being dramatic, but listen. That guy? Hearing how Jesus is the answer? His life is forever different and his future is forever altered because those two surfers were brave enough to say the things about Jesus that they know to be true.
Seeing other people be brave makes me want to be brave too. It's a domino effect.
I felt it in me as I listened to them — the want to share my story. That's why you'll see rational adults going down a loopty-loop waterslide even if they don't want to — because they want to show their kids it isn't scary.
That's why we have to start. That's why we have to go first. That's why we have to be brave — so that others will be inspired to be brave along with us.
We can be brave because we were always meant to be brave. Logic pro x no sound from audio track.
It is scary to be who you're meant to be. It doesn't feel easy because it's not. But we were made for this. Like today's scripture says, we have holy work. Why be brave? Because when we're brave enough to share the God stories in our lives, it changes the people around us. It changes us to share them.
Be Brave: Think back on your day. Where can you see God working on your behalf? Or just showing up for you? Tell somebody.
Excerpted with permission from 100 Days to Brave by Annie Downs, copyright Annie F. Downs.
Watch the Trailer for 100 Days to Brave
* * *
Your Turn
What Is Brave New World About
What Is Brave App
Is fear whispering in your ear? If so, the good news is you can act anyway. You don't have to wait to feel courageous to push ahead. You are stronger than you think. And, you were made to be brave! Come share with us your thoughts on being brave. We want to hear from you! ~ Devotionals Daily
